GBS wins a tender for Champaign label design

GBS Brand Solutions Company won a tender for marketing service of Champaign trademark “Abrau-Durso”. The project provides re-design of labels for the brand’s product line.

TM “Abrau-Durso” is owned by the similary-named Russian company. In the past, it had been a legendary trademark, however, it was forgotten unjustly, and failure was the result. “Abrau-Durso” Company sets out to revive the legendary Champaign wine and introduce a strong high-end brand.

This spring, the tender for re-design of Champaign wine line “Abrau-Durso” has started. It has lasted for about three month. GBS Brand Solutions Company joined the tender just at its last decade, and provided its design concept within just 10 days. In spite of this, GBS’ works has run away from the competitors, several Moscow-based design agencies, in the tender.

The project has already started. The new labels design will be based on the tender-winning concept. The project should result with label design for three items of the Champaign wine “Abrau-Durso”, including brut, medium-dry, and medium-sweet ones.

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