Web site development – just the bon ton
Today, web site is much more than online addition to other company’s or trademark’s presentation materials. For most companies, web site is the integral part of their corporate image, and even one of the “bon-ton” rules for present-day business Web site development is the stairs to upper level of company’s or brand’s living. Every company, which for any reason still doesn’t have the Internet resource, needs it. Moreover, the web site is a powerful marketing and PR tool.
However, not all but just a few web sites are able to fulfill their tasks perfectly. This is the professional web site development which guarantees the web-site successful interaction with both end-users and search engines. Both these factors determine the web-site usability, target audience influence power and, finally, the profit of web site ownert.
GBS Brand Solutions Company has rich experience of web site development for corporate clients as well as building of independent Internet projects. We have been developing web sites for years, and nowadays it is one of our key services. Our own expertise proves that web site is an effective tool, and it can contribute significantly to marketing and branding efforts of a company or a trademark.
GBS Brand Solutions Company staff includes professional team of web designers, web developers and copywriters. Full-cycle web site development as well as improvement and support of existing web sites are the GBS activity based on great expertise and extraordinary talent. GBS Brand Solutions Company provides the services of development, improvement and support of web sites:
- Web site development (corporate site, promotional site, institutional image site)
- Analysis of existing web site and recommendations on its improvement
- Web site redesign
- Web site content development (photographs, pictures, texts)
- SEO-copywriting – copywriting of search engine optimized content. Search engines work according to certain text-analyzing algorithms. In order them to understand and estimate your web site content, it has to be written and coded correctly. This is what SEO-copywriting does. It provides not the common texts, but the content which would be properly scanned by both search engine bots and web site users.
- Web site localization: translation into/from Russian, Ukrainian and English.
Web site development by GBS Company means full-cycle professional services. Our professionals are always ready to help you and develop the web-site which will become the powerful tool for achievement of your business aims. There is no a universal standard or pattern for web sites. Each web site has its specific marketing tasks. Thus, GBS web site development service provides individual offer for each client.
Web site development – types and features
Different web site types solve different marketing problems.
Corporate web site is a large resource, providing the complete information about the whole company. Development of corporate web site is aimed at delivering the detailed overview of company’s activity systematically and briefly. The web site has to show all the company’s departments and services as well as achievements and other facts. The web sites of this kind become the most comfortable tool to find new clients and partners as well as customer management because they underline the reliability of web site owning company.
Institutional image web site is a small web site containing minimum information. Institutional image web sites are developed according to brand style of a company, product or service. The resource of this kind is needed to underline the brand style and communicate it to target audience in the Internet. Institutional image web sites are usually developed to support product or service brands, stores, boutiques or restaurants, or they may be developed within specific advertising campaigns.
Promotional web site provides advertising messages, products samples, reference information and purchase terms. The promotional web-site’s basic task is direct promotion of product, service or brand in the Internet. Additionally, promotional web site is an effective way to hold the Internet-based promotional action. Such a site can provide product’s characteristics and features, related news, articles, advice and recommendations, overviews and advertising materials. The development of web-site of this kind provides opportunity to extend a small promotional site into an Internet resource of any size.
