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Research center of GBS Brand Solutions Company provides a number of research programs. We are ready to deliver clear and authoritative information which is necessary to decrease risks while making management solutions.
Researches are vital when:
- New brand is created,
- Re-branding is conducted,
- Image of existing brand is corrected.
List of the tasks, successfully solved in GBS Research center, includes:
- Study of goods/services, discovery of its attributes, positive and negative comprehension stereotypes.
- Quantitative market researches.
- Study of the specificity of consumers and customers behavior, discovery of consumers’ preferences and selection factors.
- Study of consuming motivation, specificity of purchase motivation aspects and target audience attitude.
- Study of lifestyle and psychographic profile of consumers.
- Estimation of service quality and sales technique in your company with the program “Mystery Shopping”.
GBS Research center operates during 2.5 years. Since its establishment the center has implemented more than 30 successful research projects, which include “Testing of new design for Beermix”, “Testing of decoration and advertising concepts for new cognac trademark”, “Seeking ideas for new beer brand”, “Cosmetic salts market research”, “Confectionery market research” and others.
The clients of our researches are beer and beverage company “Obolon”, Meat factory “Favorite”, “Klion” Company, milk holding “Molvest” (Russia), “Aquarius Systems Management” Company, Confectionary factory “Kviten”, “Avito Brand Company”, Grains company “Krupdom” (Kiev), “Latex” company, store chain “ProStor” and others.
Research geography, price and terms
Research geography covers all the Ukraine. Co-operation with professional recruiting teams allows us conducting researches in any region of the Ukraine which is interesting for our customer.
Fair pricing together with excellent quality is one of our main arguments. Quality of respondents selection, moderation and analytics are equal to those in leading Kiev research companies. It is affirmed by our Kiev customers and our numerous research project tender winnings. Image and successful experience of GBS Brand Solutions Company provide the highest level of projects implementation and successful competition with leading research companies of the Ukraine.
Research terms depend on a number of focus-groups and in-depth interviews, or volume of planned surveys if quantitative research is conducted. The average project duration is 20-30 days.
Research fields include:
- FMCG,
- Consumer durables,
- Communication means,
- Auto business,
- Agriculture,
- Retail sales,
- Manufactured products,
- Specialty markets.
Qualitative and quantitative market researches
Methods used:
Specific fields
- Consumer behavior analysis
- Study of consumers’ estimation and comprehension stereotypes of product’s properties
- Psychographic market segmentation
- Study of attitudes and motivation of target audience
- Testing of product (concept, package, advertising idea, image, decoration variants)
- Study of consumers’ lifestyle
- Estimation of service quality and sales technique
- Estimation of advertising campaign effect.
To order market research, please, fill our Application form and send it to info@gbs.com.ua. To view our works, please, visit the section “Projects”.
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