Sorry, but this content is available only in Russian. This article describes one of our projects which consisted in the integrated trademark development for sausage products "Pokrovsky Dvor" ("Pokrovsky Yard"). It included naming, slogan development, branding, package and label design, promo materials and advertising campaign of the trademark. If this content is very important for you, please, send your request to info@gbs.com.ua and we will provide you with the English version.
Thanks for your interest!